Kristin Yantis was the in-house pr director for Keystone and Vail ski resort, she opened The Ritz-Carlton, Bachelor Gulch and was the assistant vice president of corporate communications for Destination Hotels & Resorts before starting her own boutique marketing communications firm in 2007.

Yantis’ strength is helping her clients get out ahead of trends to create the news. Her creativity recently was recognized by the Hospitality Sales & Marketing Association International as one of the “Top 25 Extraordinary Minds in Sales & Marketing.” She’s been responsible for creative ideas like the Loan-a-Lab and Ski Nanny programs at The Ritz-Carlton, Bachelor Gulch and innovative dining programs like Kids Healthy Dining at Destination Hotels. She’s helped hotels such as Bachelor Gulch, Stowe Mountain Lodge, Miramonte Resort & Spa and Vail Cascade get listed among the top hotels in the world on prestigious lists in Conde Nast Traveler and Travel + Leisure, to name a few.

Giving back also is an important part of Yantis’ career and personal values. She was a founding board member of First Descents, a kayak camp for young adults with cancer started by pro kayaker Brad Ludden. The agency also has volunteered for Roundup River Ranch and the Vail Valley Foundation.

Yantis graduated from the University of Colorado Boulder with a Bachelor of Science in journalism.

Places I've been: Mt. Kilimanjaro, Patagonia and Zion National Park