About

Our approach to public relations maximizes your budget and focuses on achieving your business goals. We think outside of thE box and inside of the strategy to achieve results. We integrate traditional strategies with emerging media and online influencer programs to maximize your brand’s exposure to the right audiences.

Malen Yantis
HISTORY

Agency principal Kristin Yantis has created innovative public relations programs for upscale, luxury lifestyle brands such as Vail Resorts, Inc., The Ritz-Carlton Hotel Company and Destination Hotels. Working with such dynamic brands motivated Yantis to start her own boutique CO travel & tourism PR marketing communications firm in 2007.

The name Malen is in honor of Gordon Malen, Yantis’s grandfather and inspiration. He was an award-winning public relations and advertising executive until his retirement in the early ’80s. A journalist in his early career, Malen’s was a consummate story teller. He covered Charles Lindbergh’s historic flight across the Atlantic Ocean and later was personally tapped by J. Edgar Hoover to be an FBI agent during World War II.

Malen’s legacy and the agency’s clients drive MYPR to develop and communicate great brand stories.

Learn more about Malen

Team

Two heads are better than one but are 20+ necessary? Most great ideas are hatched in a room with three or four travel and hospitality public relations experts. MYPR has created a structure that allows the agency to be nimble and efficient with a low overhead. We want our time and effort focused on your needs and results.

Kristin
Yantis

Kristin Yantis was the in-house pr director for Keystone and Vail ski resorts, she opened The Ritz-Carlton, Bachelor Gulch and was the assistant vice president of corporate communications for Destination Hotels & Resorts before starting her own boutique marketing communications firm in 2007.

Yantis’ strength is helping her clients get out ahead of trends to create the news. Her creativity recently was recognized by the Hospitality Sales & Marketing Association International as one of the “Top 25 Extraordinary Minds in Sales & Marketing.” She’s been responsible for creative ideas like the Loan-a-Lab and Ski Nanny programs at The Ritz-Carlton, Bachelor Gulch and innovative dining programs like Kids Healthy Dining at Destination Hotels. She’s helped hotels such as Bachelor Gulch, Stowe Mountain Lodge, Miramonte Resort & Spa and Vail Cascade get listed among the top hotels in the world on prestigious lists in Conde Nast Traveler and Travel + Leisure, to name a few.

Giving back also is an important part of Yantis’ career and personal values. She was a founding board member of First Descents, a kayak camp for young adults with cancer started by pro kayaker Brad Ludden. The agency also has volunteered for Roundup River Ranch and the Vail Valley Foundation.

Yantis graduated from the University of Colorado-Boulder with a Bachelor of Science in journalism.

Amanda
McNally

McNally is a public relations pro with more than 15 years of experience focusing on travel, lifestyle and large-scale events. While living in New York City, she served as the in-house director of public relations for a several national publications including SKI Magazine, Warren Miller Entertainment, Popular Science and Field & Stream. She helped launch the luxury-travel section of Outdoor Life and the food blog, The Wild Chef. Her behind-the-scenes media experience has given her inside insight on what drives coverage and developing stories that sell. McNally launched her career in public relations at Keystone and Breckenridge ski resorts. She is a graduate of the University of Colorado-Boulder with a degree in communications.

Awards

We work hard for our clients and we are honored when industry organizations recognize us for our creativity, leadership and results. As an award winning Colorado pr agency, we continually challenge ourselves to raise the bar when it comes to the programs we execute for our clients.

CLICK AWARD LOGO TO GET DETAILS

EXPERTISE.COM

  • Best 19 PR firms in Denver

HSMAI

  • Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization (Kristin Yantis)
  • Silver Adrian Award for Partnership with a Major Brand

ODwyers

  • Top PR Firms Ranking – Among the Top 30 Travel & Tourism Agencies in the US

PRSA

  • Gold Pick Award for 2015 Alpine World Ski Championships, 2016
  • Gold Pick, Small Practice Award, 2016
  • Mentor of the Year (Kristin Yantis), PRSA Colorado Chapter 2015

Vail Valley Partnership

  • Finalist, Vail Valley Partnership, Small Business of the Year, 2013and 2016
  • Finalist, Vail Valley Partnership, Tourism Professional of the Year (Kristin Yantis), 2016

Hermes

  • Media Placement/Magazine: “One Perfect Day in Vail” Sunset Magazine, Hermes Creative Awards 2015
  • Media Placement/Online: “The 7 Best Hikes in Vail” Yahoo! Travel, Hermes Creative Awards 2015
  • Website Element/Games, Contest, Presentations: “America’s Best Summer Job,” Hermes Creative Awards 2015