Our service philosophy is founded on the belief that we are an extension of your team. We aren’t just a vendor. We are a partner that has a vested interest in your success. We work with clients we love and it shows when we pitch media about your product, tour them around your resort or introduce them to your destination.

It takes a village. Whether it’s engaging internal teams, sponsors or partners in your community, we have a holistic approach to working with your brand. Together, we can tell a stronger, more interesting story to the media. Learn about how we apply our approach to our services below.

Strategic Planning

  • Brand positioning and story development
  • Crisis communications preparation and counsel
  • Hotel/resort launches and grand opening celebrations
  • Social media integration
  • Development of creative programming and packages
  • Industry awards and accolades

Media Relations

  • Print, broadcast and online media outreach
  • Content development and distribution
  • Media kit planning, writing and design
  • Visiting journalists program
  • Key market media tours
  • Executive media training

Influencer Programs

  • Paid and unpaid influencer programs
  • Targeted influencer selection
  • Campaign development, message placement
  • Contracting and negotiation of usage rights
  • Integration with social media team
  • Develop measurable strategy with defined goals, objectives and KPI’s