It’s About Relationships

In today’s crowded media space filled with social media messages on Twitter, Facebook, Instagram and more, as well as traditional outlets like television, newspapers and magazines, sometimes it’s tough to rise above the noise and get your clients noticed.  The one thing that’s guaranteed to break through the clutter is a personal relationship that allows you to get e-mails and phone calls returned.

Over the last 20 years, Malen Yantis Public Relations has secured relationships with some of the most influential journalists in travel and hospitality media. We’ve done this by going in-market to meet with them in their own backyard. The agency regularly travels to markets such as Dallas, Los Angeles, San Francisco, Chicago, Miami and the world’s No. 1 media market – New York.

However, one of our secret weapons is our location – Vail, Colo. Although we aren’t located in a major metropolitan area, we office out of one of the most sought after vacation destinations in the world. Travel writers visit throughout the year from international locations to experience this world-class destination. This provides the team at MYPR with an opportunity to ski with media, hike the surrounding National Forest, bike along mountain streams and enjoy a microbrew on an outdoor patio with these influential writers. Creating these personal experiences allows us to solidify important relationships in an incredibly personal way.

So, the next time you get our out of office message letting you know we are hosting media – keep in mind we’re out there working hard to create another important relationship for our clients.