Making the Most of Your Awards

Congratulations – your hard work has finally been recognized! Your company has received an award. Maybe your hotel was named one of the top hotels in the nation for a romantic getaway or maybe your resort was named as the third-best weekend getaway in Colorado. Now what? Don’t let your award fall on deaf ears. Here are three creative ways to make the most out of your awards.

travel and leisure

Create a Larger Narrative

Unfortunately, no one is going to write a story if you’re the third-best weekend getaway in Colorado – or anything other than number one. Most publications need a first-place award such as, “the fastest-growing hotel on the Front Range” to highlight the company and the award. However, a trend story may get written, your PR firm will just have to create dig a little to find the angle! How did the Front Range growth compare to overall growth in the state? Or, compare the destination to others in its comp set. What do you and the top three fastest-growing hotels have in common and what do you do differently? Your business may not be the sole focus of the article, but it’ll be an impactful piece nonetheless.

Add it to Your Website

When people are searching where to vacation, awards (and their subsequent publicity) can sway an opinion. Awards provide your company further legitimacy, which can help you win heads in beds. Create and regularly update an awards section on your website. You can also create a blog post out of it and add it to your website such as The Sebastian – Vail’s “Visit Two of Travel + Leisure’s Best Resorts.”

Consider Adding It In your Email Signature

Switch up your email signature to include your award logo such as logos from the Inc. 5000 or a city’s business journal Best Places to Work. Hyperlink the logo to go to the award’s website or to a press release about your company winning the award.

Elevating your award can garner impressions, add legitimacy and, ultimately, create more profit for your business. At the end of the day, don’t be afraid to tout your own horn.